These days i see Dairy milk add with a concept: " Lets celebrate with a sweet " and projecting the sweet to be Dairy Milk chocolates. Wait a second.. i think i remember something analogous to this.. "coca cola". Le me explain...
Few years back when coke and pepsi were on fight to get hold of the market... coke thought.. lets concentrate on making coke the part of daily life of an average american.. and yes they succeeded...their advertisement more or less replaced water for coke and the magic... boost in its sales.. I think dairy milk is also on the same lines.. they are trying to make their sweet part of indian life.. lets see if it works.. till then
Adios,
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